Digital Marketing Segmentation
Digital marketing segmentation refers to a marketing strategy that groups customers, consumers and potential customers of a large consumer or business market. Functions are used to classify groups. Attributes are based on shared characteristics such as previous purchases, requests for information about a product or service, common interests, lifestyle, and more. Segmenting customers and consumers allows marketers to better target high-value groups. and companies that are likely to buy and have higher growth potential.
Literal Meanings of Digital Marketing Segmentation
Segmentation:
Meanings of Segmentation:
The act or occasion of dividing into segments.
Segmentation status.
Division of an image into groups of pixels.
